America's Cup World Series on Versus
1-Hour Highlights Shows to Follow First Three Regattas:
Press Release
San Francisco, August 16, 2011
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Photo:©2011 Ricardo Pinto/americascup.com |
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Network to Air America’s Cup World Series Highlights Program for Each 2011 Event
The very first America’s Cup World Series has now concluded after seven spectacular days of close racing off the coast of Cascais, Portugal. Event organizers have realized months of preparation as America’s Cup Television (ACTV) delivered its first broadcast featuring a whole new viewer experience. And to bring that action to fans in the United States, Versus will broadcast an America’s Cup World Series highlight program for each of the 2011 AC World Series events, beginning August 16, 2011 at 11 p.m. ET.
The 50-minute highlight program will feature highlights from each AC World Series event, including the tight action of the AC Match Race Championship, the high-octane AC500 Speed Trial and the winner-takes-all race on the final Sunday that crowns the overall event champion.
Transforming the way that audiences connect with the sport is the focus of the team behind the new America’s Cup. To not only invite new audiences to the sport but also change the way people watch sailing, event organizers have made a significant investment in the production of next-generation broadcast images.
“Audiences are looking for different experiences, so we’ve created a varied offering of television programming to really extend our reach,” said Richard Worth, Chairman, America's Cup Event Authority. “We’re putting a great deal of time and care into our production to create stylish sporting programming that will resonate with audiences across the globe, whether they watch on television or online.”